PLASTIC-LESS PLANET
HKCEC Graphics and Video Creative Design Competition 2019
Hong Kong Convention and Exhibition Centre (Management) Ltd. (HML) has long been committed to sustainability, and has recently taken a bold step in July 2018 by pledging to reduce the usage of 1,600,000 disposable plastic items in 12 months. To further spread the green message in the community, HML organised a creative design competition for Primary 1 to Secondary 3 students in Wan Chai to foster students’ and public awareness in plastic reduction.
PARTICIPANT RECRUITMENT
Part 1 Pre-competition Period
Encourage student to compete
Incl. Poster, Leaflet, Website Banner and eDM
CREATIVE DESIGN COMPETITION KEY VISUAL DEVELOPMENT
In the key visual, UFO is the enemy that destroying the city, and those dropping plastic utensils are their weapons, implying that those plastic things will destroy our environment.
The visual aims to encourage audience to think before plastic, and bring out the message of plastic-less concept.
RESULT ANNOUNCEMENT
Part 2 Post-competition Period
Announce Competition Result
Incl. Certificate and Print Ad