"DARE TO..." 2020 BRANDING CAMPAIGN
Traditional mindset about loan company is devil and terrible with high interest rate like a monster or ghost. As a new established company without enough awareness, Elephant Club need to build up positive impressive exposure with a smart and helpful image, and distinguish the brand from those “devil” loan company.
Using "Dare to..." to bring out the strengths and features of the loan service, i.e. fast, easy and high amount for application and approval. In the ads, we twist the image of the loan company, to be the hero who assist you to defeat the poor situation with overwhelming debts.
DARE TO BE FAST
Episode 1 Chinese Vampire Version
Swift Draw-down Seamlessly
Furong is chasing by the Chinese Vampire who is asking for repayment. Elephant Club helps Furong with offering her weapon to defeat the Chinese Vampire immediately at the very urgent moment. It emphasize the speed of the service: fast application approval and draw-down.
DARE TO BE EASY APPROVAL
Episode 2 - Vampire Version
No Need to Show Up!
The vampire is finding Belle, Belle is hiding herself and Elephant Club helps her not to show up in front of the vampire. A funny way to highlight "No show up" loan application.
DARE TO BE SUFFICIENT
Episode 3 - Zombie Version
Clear Debts in One Go with Quick Approval
Many zombies are chasing Lara...for repayment. She is hardly to be safe without "bullets" insider her gun. She use Elephant Club to help her, offering "bullets" (the loan), and assist her to solve the urgent repayment notice.